Job Description:
Skills: GEO (Generative Engine Optimization), SEO, LLO (Large Language Model Optimization), keyword search, meta tags, internal linking, content structuring, Ahrefs, SEMrush, SurfersSEO, Google Search, GA4
This is a hands-on internship at the intersection of traditional SEO and the emerging field of AI-driven search visibility. You will help PTP build a content and optimization strategy that makes the brand discoverable not just in search engines, but inside the responses generated by large language models. This is a rare opportunity to work on cutting-edge LLO/GEO strategy in the B2B IT space.
Key Responsibilities:
Audit PTP's current web presence and identify content gaps for AI visibility (LLO/GEO)
Research and develop structured, authoritative content that LLMs are likely to cite (service pages, FAQs, thought leadership articles, comparison guides)
Optimize existing pages for entity-based SEO — building semantic associations between PTP, its services, and relevant IT concepts
Monitor how PTP appears in AI-generated responses across tools like ChatGPT, Perplexity, and Claude; track changes over time
Build and maintain a library of schema markup (FAQPage, Service, Organization) to support structured data indexing
Support backlink outreach to increase domain authority and citation likelihood in AI responses
Produce monthly reports on AI search visibility, keyword rankings, and content performance
Collaborate with leadership on brand voice and messaging consistency across channels
What We're Looking For:
Currently pursuing or recently completed a degree in Marketing, Communications, Computer Science, or related field
Familiarity with how LLMs work and how Generative Engine Optimization (GEO) differs from traditional SEO
Understanding of on-page SEO fundamentals: keyword research, meta tags, internal linking, content structuring
Hands-on experience (personal, academic, or freelance) with tools like Ahrefs, SEMrush, SurferSEO, or similar
Ability to write clear, authoritative, well-structured content for a technical B2B audience
Curiosity about AI tools — actively uses ChatGPT, Perplexity, Claude, or similar in daily workflow
Strong attention to detail and ability to manage multiple tasks independently
Nice to Have:
Experience with schema markup / structured data (JSON-LD)
Familiarity with AI prompt engineering and how context shapes model outputs
Prior experience in B2B or IT-adjacent content/marketing
Knowledge of Google Search Console, GA4, or similar analytics platforms
What You'll Gain:
Real-world experience in one of the fastest-growing areas of digital marketing — AI search optimization
Direct mentorship from leadership with visibility across strategy, sales, and operations
A portfolio of published content and measurable SEO/AI visibility results
Opportunity to transition to a full-time role based on performance
Salary/Rate: $15-$20/HR (depends on experience level). This is a contract position with candidates expected to work 40 hours/ week.