The role involves leading teams to develop AI-based applications designed to automate marketing campaign creation processes. The incumbent will oversee the instrumentation of marketing flows to improve attribution, tracking, and troubleshooting. Responsibilities include managing product-focused software engineers and guiding their professional development. The position requires breaking down monolithic applications into microservice architectures and deploying solutions within cloud environments. Additionally, the role focuses on ensuring the scalability, resilience, and availability of technical solutions while fostering innovation within the team.