We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselvesaccountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.
Job Description:
This is a hybrid role. Working from the office 2 days a week will be required. Candidates must reside within driving distance of SOHO in NYC, Chicago or Hartford, CT.
Job Description:Aetna Marketing is seeking aManager- AIUserEnablementto accelerate responsible adoption of AI across marketing workflowsthroughLearning & Developmentof AIskills across marketing use cases, includingbrand & compliance.Reporting to theLead Director, Marketing AI Activation, this individual will serve as the hands-on enablementspecialistdeliveringtraining programs,coaching, and empoweringuser groups to increaseAIconfidence andskilldevelopment. The role is anindividual contributor(no direct reports)and partners closely withthe Manager of AI Enablement PMOand crossfunctional stakeholders to drive measurable improvements in adoption, quality, efficiency, and governance.
Key Responsibilities
Learning & Development
• Ownmarketingskills mappingand inventory of existingAIlearning materials
• Define learning paths andtraining & certificationmilestonesrelevant to Aeta Marketing needs
• Design and deliver3-4trainingworkshopsannuallyforAetna Marketingat ateam-level; create microlearning,guides, videos, and quickstart checklists.
• Build andmaintaintoolkits(prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality.
• Launch and coordinate an AIChampion/Change Agentprogram (volunteer cohort): office hours, monthly roundtables, and bestpractice circles.
User Adoption& Platform Insights
• Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe),identifyfriction points, and recommend optimizations.
• Triageskills gapsandmaintainknownissues documentation; coordinate with vendors and internal teams for resolution.
Brand & Compliance Enablement (Trust Workstream)
• Partner withBrand,Compliance, andDDAT AI Governanceto operationalize responsible AI practices andmaintainauditready documentation.
• Supporttheadoptionandscaled rollout ofbrand voiceandcomplianceAI agents (e.g., brand voice guardrails, content audit agents, digital asset audit checks), ensuring outputs align with Aetna brand standards and policies.
Executive & Stakeholder Communication
• Align activities with the ProjectManager (intake, prioritization, roadmap) and with the Lead Director (strategy, scorecards, executive updates).
• Build andmaintainbackend and executive facing dashboards that trackAIadoption, confidence, learning completions, agent usage, and brand/compliance adoption.
• Prepare clear enablement narratives, demos, and leadership updates that highlight value, risks, and progress; contribute to leadership scorecards.
• Share industry scans and best practices relevant to brand/compliance and upskilling.
Required Qualifications
• 3+ yearsin marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools.
• Demonstrated experiencedesigning and delivering training(workshops, microlearning, toolkits) and driving user adoption at scale.
• Experience with AI platforms and marketing tools (e.g.,CoPilot, Gemini,GPT,AdobeFirefly & Workfront).
• Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance.
Preferred Qualifications
• Certifications ininstructional design,project/change management,AI governance, or related disciplines.
• Practical knowledge ofbrand managementand / orcompliancein marketing workflowsand responsible AI principles.
• Handsonexpertisewithlow/nocodeworkflow and agent building (e.g.,Copilot, Workfront automations, GenAIplaybooks/agents)andstrongprompt engineeringand content QA skills.
• Experience in healthcare, retail, or regulated industries.
• Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field-or equivalent practical experience.
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$66,330.00 - $159,120.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visithttps://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 03/06/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
